BRP Dealer Marketing Survey Form – UK – Monkey's Fist for BRP

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Monkey's Fist for BRP

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Dealer Name or SAP number *

Email *

MARKETING INVESTMENTS

Please click on the images if you have: *

WEBSITE PAGE
FACEBOOK PAGE
INSTAGRAM ACCOUNT
YOUTUBE CHANNEL
WHATSAPP BUSINESS
GOOGLE MY BUSINESS PAGE

Do you prepare a marketing plan for the year? *

Yes
No

Where are you investing today your Marketing budget? (Explanations on the right-hand side) *

1. DIGITAL ADVERTISING
2. SOCIAL MEDIA ORGANIC
3. PRINT MEDIA
4. WEBSITE & SEO
5. TV, RADIO & CINEMA
6. CRM & DIRECT MAIL
7. BILLBOARDS
8. SPONSORSHIP
9. PRODUCT PLACEMENT
10. EVENTS
11. OTHER
NONE OF THEM

WHAT WE MEAN BY:

1. DIGITAL ADVERTISING includes:
- Display advertising (web banners on third party websites or blogs, programmatic ads and online classified ads)
- Social Media Advertising (Facebook, Instagram, Youtube ads…)
- Search engines advertising (google adwords, google display network, bing search, retargeting…)
2. SOCIAL MEDIA ORGANIC includes:
Content creation for social media channels without boosting
4. WEBSITE & SEARCH ENGINE OPTIMIZATION (SEO) includes:
- The management of your website in terms of content creation and updates
- The management of the data & meta-data to improve your visibility on the search engines organically
6. CRM & DIRECT MAIL includes:
- Regular Emailing Newsletters to owners or leads
- Postal mailing
8. SPONSORSHIP includes:
- Ambassadors and Influencers /Racing (event or racer) / Charity event
9. PRODUCT PLACEMENT includes:
Product display in public locations (in airports, train stations, malls…)
10. EVENTS includes:
- Open door Days / Demo Days / Trade shows / Community events

Please indicate which OTHER : *

If none, what are the barriers to doing Marketing? *

Lack of Budget
Lack of Time
Knowledge / Complexity
Not enough support from BRP
Not enough materials from BRP
Other

Please specify which other reason: *

Which kind of digital advertising? (Explanations on the right-hand side) *

1. SEARCH ENGINES ADVERTISTING
2. SOCIAL MEDIA ADVERTISING
3. DISPLAY ADVERTISING (BANNERS)

1. SEARCH ENGINES ADVERTISTING (google adwords, google display network, bing search, retargeting…)

2. SOCIAL MEDIA ADVERTISING (Facebook, Instagram, Youtube ads…)

3. DISPLAY ADVERTISING (web banners on third party websites or blogs, programmatic ads and online classified ads)

Do you measure the performance of your digital campaigns? (Explanations on the right-hand side) *

Yes
No

Performance of your digital campaigns and properties will include the number of website visits, click through rates, conversion rates, ...

If you invest in events, what kind are they? *

1. OPEN DOOR DAYS
2. DEMO DAYS
3. TRADE SHOWS
4. COMMUNITY EVENTS
5. ONLINE EVENTS

MARKETING MANAGEMENT & RESOURCES

How do you manage Marketing at your dealership? *

I have a person in house taking care of Marketing exclusively
I have a person in house taking care of Marketing among other responsabilities
I work with one or more external agencies which takes care of the full Marketing campaigns and activities of the dealership
I work with one or more external agencies which takes care of some Marketing activities of the dealership
I have no specific person or agency taking care of Marketing at the dealership
We split the Marketing responsabilities among different employees at dealership

You can click more than one option

Does your in-house marketing person have digital marketing expertise? *

Yes
No

DIGITAL MARKETING EXPERTISE means: - Your in-house person is able to develop and set up digital campaigns like Search Engines Advertising, Social Media Advertising, Web banners Campaigns…)

Which kind of services are provided by your agency/ies? (Explanations on the right-hand side) *

1. ADVERTISING ASSETS CREATION
2. PRINT MEDIA PLACEMENT
3. DIGITAL MEDIA PLACEMENT
4. SOCIAL MEDIA CONTENT
5. EMAILING AND LEAD MANAGEMENT
6. WEBSITE MANAGEMENT AND SEO
7. EVENTS ORGANIZATION
8. SPONSORSHIP
9. PRODUCT PLACEMENT
10. OTHERS

WHAT WE MEAN BY:

1. ASSETS CREATION:
- A service which provide you personalized assets for your local marketing campaigns
2. PRINT MEDIA PLACEMENT:
- A service which manage the placement of your advertising in newspapers and magazines
3. DIGITAL MEDIA PLACEMENT:
- A service which manage the placement of your digital advertising in websites, social media channels, engine search…
4. SOCIAL MEDIA CONTENT:
- A service which create content for your social media channels (Facebook Youtube…) and manage the accounts
5. EMAILING AND LEAD MANAGEMENT means:
- A service which manage your database and send regular mailings to your customers and leads
6. WEBSITE MANAGEMENT AND SEO
- A service which manage your website in terms of content creation and updates (maintenance) and manage as well the data & meta-data to improve your visibility on the search engines organically
7. EVENTS ORGANIZATION
- A service which supports you in organizing events
8. SPONSORSHIP
- A service which manage the details of your sponsorship initiatives
9. PRODUCT PLACEMENT
- A service which manage the details of the placement of vehicles in public locations (airports, train stations, malls…)

Please specify with other Services *

Can you share your marketing person's email address?

Please let us know the name of the agency/ies you work with *

BRP SUPPORT

How would you rate the support BRP provides you in marketing today? *

Rate 1 out of 10Rate 2 out of 10Rate 3 out of 10Rate 4 out of 10Rate 5 out of 10Rate 6 out of 10Rate 7 out of 10Rate 8 out of 10Rate 9 out of 10Rate 10 out of 10

Did you know that BRP offers you pre-made advertising assets ready to use in your local campaigns through the Co-op Marketing Center? *

Yes, I am aware of it
No, I am not aware of these existing tools

Do you use those pre-made advertising assets for your campaigns ? *

Yes
No

Rate from 1 to 10 the relevance of the pre-made advertising assets currently offered by BRP

	1	2	3	4	5	6	7	8	9	10
Regular Season Print Ads	Regular Season Print Ads 1	Regular Season Print Ads 2	Regular Season Print Ads 3	Regular Season Print Ads 4	Regular Season Print Ads 5	Regular Season Print Ads 6	Regular Season Print Ads 7	Regular Season Print Ads 8	Regular Season Print Ads 9	Regular Season Print Ads 10
Regular Season Web banners	Regular Season Web banners 1	Regular Season Web banners 2	Regular Season Web banners 3	Regular Season Web banners 4	Regular Season Web banners 5	Regular Season Web banners 6	Regular Season Web banners 7	Regular Season Web banners 8	Regular Season Web banners 9	Regular Season Web banners 10
Regular Season Social Media assets	Regular Season Social Media assets 1	Regular Season Social Media assets 2	Regular Season Social Media assets 3	Regular Season Social Media assets 4	Regular Season Social Media assets 5	Regular Season Social Media assets 6	Regular Season Social Media assets 7	Regular Season Social Media assets 8	Regular Season Social Media assets 9	Regular Season Social Media assets 10
Promotional Print Ads	Promotional Print Ads 1	Promotional Print Ads 2	Promotional Print Ads 3	Promotional Print Ads 4	Promotional Print Ads 5	Promotional Print Ads 6	Promotional Print Ads 7	Promotional Print Ads 8	Promotional Print Ads 9	Promotional Print Ads 10
Promotional Web banners	Promotional Web banners 1	Promotional Web banners 2	Promotional Web banners 3	Promotional Web banners 4	Promotional Web banners 5	Promotional Web banners 6	Promotional Web banners 7	Promotional Web banners 8	Promotional Web banners 9	Promotional Web banners 10
Promotional Social Media Assets	Promotional Social Media Assets 1	Promotional Social Media Assets 2	Promotional Social Media Assets 3	Promotional Social Media Assets 4	Promotional Social Media Assets 5	Promotional Social Media Assets 6	Promotional Social Media Assets 7	Promotional Social Media Assets 8	Promotional Social Media Assets 9	Promotional Social Media Assets 10

Why do you never use these pre-made advertising assets? *

BRP FUTURE SUPPORT

What kind of marketing support would you need the most? (Explanations on the right-hand side) *

1. TRAINING AND/OR BEST PRACTICES in specific topics of marketing
2. MORE PRE-MADE ADVERTISING ASSETS
3. TURN-KEY SOLUTIONS that perform best-in-class marketing functions on your behalf
4. OTHER

WHAT WE MEAN BY:

1. TRAINING AND/OR BEST PRACTICES:
- Training for your staff focused on marketing topics
2. PRE-MADE ADVERTISING ASSETS:
- Assets for your local campaigns
- Functional tools like an Ad builder
3. TURN-KEY SOLUTIONS:
- Services that manage your marketing campaigns and initiatives for you

Please specify which other support: *

Which topics would you need to be trained on? *

1. DIGITAL ADVERTISING
2. SOCIAL MEDIA
3. HOW TO BUILD AN EFFECTIVE AND BALANCED MARKETING PLAN
4. HOW TO ORGANIZE EVENTS
5. WEBSITE MANAGEMENT AND SEARCH ENGINE OPTIMIZATION (SEO)
6. EMAILING AND LEAD MANAGEMENT
7. ONLINE EVENTS TRAINING / CONTENT CREATION
8. OTHER

Please specify which other training support: *

Which kind of turn key solutions? (Explanations on the right-hand side) *

1. ADVERTISING ASSETS CREATION
2. PRINT MEDIA PLACEMENT
3. DIGITAL MEDIA PLACEMENT
4. SOCIAL MEDIA CONTENT
5. EMAILING AND LEAD MANAGEMENT
6. WEBSITE MANAGEMENT AND SEO
7. EVENTS ORGANIZATION
8. SPONSORSHIP
9. PRODUCT PLACEMENT
10. OTHERS

WHAT WE MEAN BY:

1. ASSETS CREATION:
- A service which provide you personalized assets for your local marketing campaigns
2. PRINT MEDIA PLACEMENT:
- A service which manage the placement of your advertising in newspapers and magazines
3. DIGITAL MEDIA PLACEMENT:
- A service which manage the placement of your digital advertising in websites, social media channels, engine search…
4. SOCIAL MEDIA CONTENT:
- A service which create content for your social media channels (Facebook Youtube…) and manage the accounts
5. EMAILING AND LEAD MANAGEMENT means:
- A service which manage your database and send regular mailings to your customers and leads
6. WEBSITE MANAGEMENT AND SEO
- A service which manage your website in terms of content creation and updates (maintenance) and manage as well the data & meta-data to improve your visibility on the search engines organically
7. EVENTS ORGANIZATION
- A service which supports you in organizing events
8. SPONSORSHIP
- A service which manage the details of your sponsorship initiatives
9. PRODUCT PLACEMENT
- A service which manage the details of the placement of vehicles in public locations (airports, train stations, malls…)

Please specify which other turn key solution: *

Will you be willing to contribute financially to these turn-key solutions through the Co-op Program ? *

Yes
No

What kind of pre-made advertising assets would help you the most ? *

1. ASSETS FOR DIGITAL ADVERTISING
2. ASSETS FOR SOCIAL MEDIA
3. ASSETS FOR PRINT ADVERTISING
4. OTHERS. PLEASE SPECIFY

Please specify which other pre-made assets: *

Would you prefer an Ad builder as alternative a tool to create your personnalized assets ? *

Yes
No

If you work with other manufacturers, are there other services that you find valuable and think that BRP should consider offering?

Additional comments and suggestions